The Marketing Pocketbook (Management Pocket Book Series)
Neil Russell-Jones, Tony Fletcher
Do you know why your customers buy from you, and where your product fits in the market place? Marketing should not be the province of a single department, but should involve the whole organization. Covers market research, strategy, marketing mix, tactics and methods of communication.
Kategorie:
Rok:
1999
Wydawnictwo:
Management Pocket Books
Język:
english
Strony:
128
ISBN 10:
1870471407
ISBN 13:
9781870471404
Plik:
PDF, 942 KB
IPFS:
,
english, 1999