Competing on Thought Leadership
Robert Buday"An essential guide to the engine that drives the early adoption of disruptive innovations."
—Geoffrey Moore, Author, Crossing the Chasm and Zone to Win
HOW COMPANIES CAN VAULT AHEAD
BY DEVELOPING, MARKETING,
AND DELIVERING SUPERIOR EXPERTISE
"Thought leadership" is now a core part of the business lexicon. Numerous corporate websites devote whole sections to it. Entire conferences are built around it (TED and the World Economic Forum as the most exclusive ones). It's at the center of sophisticated, high-ticket PR campaigns. Thousands of people are making careers of it. And companies from Fidelity Investments, Adobe and Cigna to PwC, Accenture and Spotify have people in charge of it.
Interest in the field of thought leadership is white hot — just like the buzz created by illustrious thought leaders when they bring groundbreaking ideas to market. So it's about time...
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