Digital Darwinism: Branding and Business Models in Jeopardy

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Business & Economics - Sales & Marketing
Digital Darwinism: Branding and...

Digital Darwinism: Branding and Business Models in Jeopardy

Name: Digital Darwinism: Branding and Business Models in Jeopardy
ISBN: 9783642544002

Ralf T. Kreutzer, Karl-Heinz Land (auth.)

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Digital Darwinism is a key challenge for all companies and brands. Not all companies and managers are aware of the challenges lying ahead. This book helps to identify the need for change and adaption based on a framework of findings and additional tools to position you and your company in the digital rat race.

Kategorie:

Business & Economics - Sales & Marketing

Rok:

2015

Wydanie:

Wydawnictwo:

Springer-Verlag Berlin Heidelberg

Język:

english

Strony:

257

ISBN 10: