Innovation Capital

Learn from the Best

Great leaders of innovation know that creativity is not enough. They succeed not only on the basis of their ideas, but because they have the vision, reputation, and networks to win the backing needed to commercialize them. It turns out that this quality—called "innovation capital"—is measurably more important for innovation than just being creative.

The authors have spent decades studying how people get great ideas (the subject of The Innovator's DNA) and how people test and develop those ideas (explored in The Innovator's Method).

Now they share what they've learned from a multipronged research program designed to determine how people compete for, and obtain, resources to launch new ideas: