Darowizna 15 września 2024 – 1 października 2024 O zbieraniu funduszy

Interviewing Users: How To Uncover Compelling Insights

Interviewing Users: How To Uncover Compelling Insights

Steve Portigal
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Interviewing is a foundational user research tool that people assume they already possess. Everyone can ask questions, right? Unfortunately, that's not the case. Interviewing Users provides invaluable interviewing techniques and tools that enable you to conduct informative interviews with anyone. You'll move from simply gathering data to uncovering powerful insights about people.

Resources Page:  https://rosenfeldmedia.com/books/interviewing-users/details/resources/

"Interviewing is central to much design research. Good interview-based projects can be hard to pull off. Steve Portigal’s book is packed with useful tips, illustrative examples, cautionary tales, and how-to advice for planning and conducting interviews, as well as analyzing and presenting data gathered. Grounded in real research examples, this book is a must-read for both novice and experienced interviewers."  - Elizabeth F. Churchill, Director of Human Computer Interaction, eBay Research Labs

Steve Portigal:  is an experienced user researcher who helps organizations to build more mature user research practices. Based outside of San Francisco, he is the principal of Portigal Consulting, and the author of two books: Doorbells, Danger, and Dead Batteries and Interviewing Users.  He’s also the host of the Dollars to Donuts podcast, where he interviews people who lead user research in their organizations. Steve is an accomplished presenter who speaks about culture, innovation, and design at companies and conferences across the globe.

Rok:
2013
Wydanie:
1st Edition
Wydawnictwo:
Rosenfeld Media
Język:
english
Strony:
176
ISBN 10:
193382011X
ISBN 13:
9781933820118
Plik:
PDF, 5.73 MB
IPFS:
CID , CID Blake2b
english, 2013
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